Delta was originally founded as a
consulting firm with a focus toward assisting
organizations, both retailers/wholesalers and
manufacturers, in the implementation of a Category
Management operating environment. Today, we continue
with this tradition, as well as offering database
development consulting services and numerous training
workshops.
Category Management Consulting:
Category Management is a concept
that has as many
different meanings as there
are retailers and manufacturers. Often, the
retailer, as well as the manufacturer are struggling
to “get their arms” around the process and learn the
best way to interpret and implement this management
philosophy. A critical component of this philosophy
is the utilization of data to assist the team in
developing stronger, more conclusive business
decisions.
Organizations have collected or
acquired access to reams of data under the premise
that this data will vastly improve their competitive
position. However, many organizations have not
invested in the internal resources (organizational
structure, performance/reward systems, business
processes, and personnel skills sets, etc.),
in order to capitalize on this data investment. The
data often is under utilized and not leveraged within
the organization.
Delta Associates is a recognized
leader in customizing and applying Category Management
principles to many different companies in various
industries, thereby improving the organizations
decision-making abilities and financial results. This
business diagnostic process allows
an
organization to capitalize on their investment
in data and technology in order increase their
understanding of the business environment and develop
tactics that will improve
their competitive position in the marketplace.
Delta teaches a process that transforms the raw data
into implementable action plans.
Delta has worked with clients to
reorganize their merchandising department, develop and
modify business processes and write their
merchandising operations and procedure manual. In
addition, Delta has led joint retailer/supplier teams
through the development of strategic category
management plans.
If you are interested in
discussing our consulting services and how we can help
your organization, please call.
Other areas of
expertise:
-
Store Clustering –
versioning of POGs and offshelf placement by
store velocity and regional consumer
preferences
-
Sales tactic effectiveness
– designing experiments to quantify impact
of sales tactics, strategy for field
deployment of measurement campaigns,
statistical analysis of simple and complex
designed experiments to:
-
Quantify impact of
sampling
-
Increase sales call
productivity
-
Measure return on
investment for sales contests and
spiffs
-
Determine lift
generated by sales flyers and
catalog features
-
Optimize allocation
of field sales personnel in
territories
-
Advertising – strategy
for advertising measurement campaigns,
advertising return on investment
calculations
-
Warehouse picking
efficiencies – piece pick vs. case pick
allocation modeling
-
Transactional studies
– optimizing pack size and merchandizing
quantities based on consumer purchase
patterns
Call for more information
about how we can help you with the above areas.
Database Development Consulting:
Developing business reporting solutions for your
retail data
Suppliers are continually asked
to do more analysis for their retail partners.
However, the vast amount of data that the business
analyst must work with and manage is often
overwhelming and extremely time consuming. Many
analysts are “report generators” that are running the
same weekly reports over and over again, spending
hours creating these weekly reports, we can help you
save hours of time.
Delta has worked with numerous
clients developing reporting solution databases that
have saved our clients on average from 1 to 8 hours
per week, per analyst. Could you use more time to
actually analyze the results or would you like spend
more time on special projects? Below are some sample
reporting solutions Delta has developed:
If you are interested in how
Delta can automate your reporting needs and reduce
your time to create your weekly reports, please call
us.
