Delta Associates

Brad Hoffman, Principal

Brad brings to Delta 14 years of experience in the home improvement industry, working as both a retailer at The Home Depot and as a supplier at Bosch Power Tools.

At The Home Depot—the fourth largest retailer in the U.S.—Brad first worked in the direct import group, followed by three years as a buyer. In 2001, Brad shifted from merchandising to finance and became senior merchandise analyst for the $15B Central Division of The Home Depot. In this role, Brad managed POS reporting, sales forecasting, and sales budget planning for division management and more than 500 Home Depot stores.

In 2005, Brad joined Bosch Power Tools and worked in business development, focusing on The Home Depot and Lowe’s. In 2007, Brad was asked to create a category-management program for Bosch Power Tools globally. In this role, Brad developed and delivered basic and advanced training in North America and Europe, implemented new POS analysis and POG software through the North American sales organization, and built partnerships with both The Home Depot and Lowe’s to develop mutual goals.

Brad holds a bachelor’s degree in political science from the University of Michigan and an MBA from Lake Forest Graduate School of Management.