Delta Associates

Van Loudenslagel, Principal

Van brings more than 30 years of CPG experience and a broad range of valuable skills to Delta Associates. He spent 13 years at Quaker Oats/Pepsico, where he led national sales teams, managed brokers, and honed his expertise in the fields of shopper insights, category management, trade promotion management, customer marketing, sales information systems, sales organizational strategy and design, corporate capabilities, and sales team leadership and training. He also held leadership positions at PepsiCo’s Customer Management University, the Pepsi Selling Institute, and Quaker Oats’ Center for Excellence Institute.

Van’s sales and general management experiences with PepsiCo/Quaker Oats documented his capabilities to lead rapid-growth national accounts, engineer customer turnaround, manage P&L, effect change leadership, and enhance strategic customer planning. He has a well-earned reputation for attracting “A-players,” developing and promoting individual talent, and building integrity-based high-performance teams. He has a visionary style that produces outstanding results, with a focus on designing experiential learning opportunities and delivering impactful game-changing workshops to all sales levels.

Following his career at PepsiCo/Quaker Oats, Van was the CEO of Loudenslagel & Associates consultant firm. At Delta Associates, he consults with clients in the areas of category management, selling, presentation, and negotiation skills training.