Software Tools

Consumer Insight Discovery

Have you discovered the power of consumer insights? Monitoring and understanding purchasing behavior and changes over time can help you find growth opportunities even in a sluggish economy. Historically, however, conducting detailed trait/cluster analysis has been a labor-intensive process. Not anymore. Delta Associates' Consumer Insight Discovery tool can generate detailed analytics on products, brands, and categories—hundreds of traits within minutes.

You’ll be able to find valuable nuggets of information in a mountain of data. Imagine how you could improve your decision making and outperform your competition by having the following metrics available for all 500+ Store of the Community traits:

POS-Related

  • POS sales and qty. (TYLY)
  • POS % change
  • POS cost
  • Gross margin %

Performance Metrics

  • Units and dollars per store per week
  • Share %
  • In-stock %
  • Sell-through %
  • GMROII

Inventory-Related

  • On-hand qty.
  • Ship qty.
  • Markdown qty. and $
  • Weeks on hand

Market Basket

  • Units per basket
  • Average basket dollars
  • Total basket sales
  • Total basket GM$

Consumer Insight Discovery also provides the ability to track these metrics by trait, by product, and by attribute—so you can track product trait performance by promo versus non promo stores, by warehouse, by modular, by week, and by many other parameters.

Implementation of this software tool takes just one day, allowing you to start finding growth opportunities immediately.