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Online Courses
Category-Specific Courses
Category-Specific Basics Courses
Do you have a basic understanding of the category-management process and now want to see it applied to a specific category? Each of these courses does just that, giving participants insight into consumer motivations, market dynamics, and general category-management strategies within a chosen category, such as batteries. Course content might vary slightly due to the unique dynamics, data availability, and key business insights discovered within a particular category.
Course outline:
- Introduction to the category
- Category definition
- Hierarchy and subcategories explained
- Purpose/use/application (the problem or need that the category solves or fills)
- Consumer decision process
- Understanding shoppers’ expectations and behaviors
- Category management approach to managing the category
- Planogram strategies and tactics