Online Courses

Category-Specific Courses

Category-Specific Buyer/Account Manager Courses

These courses broaden a buyer’s knowledge of a specific category, expanding upon the category overview information discussed in the Basics courses.

Course outline
  • Category management from a buyer/AE perspective
  • Consumer insights
  • Purchase motivations
  • Types of consumers/shoppers
  • Market analysis
    • General category sales and trends by channel
  • General category positioning strategies
  • General category tactics employed
    • Promotion
    • Product mix