Delta Associates

Prepare to Sell Courses

Online learning for store-level associates.

Consumers can be overwhelmed by the complexity of decisions they face and the questions that arise when purchasing within a category.

For example:

• What regimen of products is best for oily, dry, or thinning hair?
• What are the appropriate skin-care products for dry or aging skin?
• What type of battery performs best in a digital camera—disposable or rechargeable?

Exceptional in-store associates know the answers and are happy to engage each customer and recommend the right solution for his or her particular needs. These well-trained associates enhance the shopping experience, which leads to an increase in store loyalty and sales. In fact, retailers have increased department sales 16 to 30% after their associates improved their ability to sell category solutions.

Ready to provide your associates with the training they need to excel? Prepare to Sell™ is the online training program that shows associates how to create product solutions for customers by combining the best customer-employee interaction model in retail with extensive category knowledge and product information.

These 15- to 20-minute courses will teach your associates how to engage a shopper, what type of questions to ask, and which products to recommend to meet the described problem or need. You will be able to improve employee performance in a variety of departments, such as batteries, hardware, lighting products, film/camera, pet supplies, school supplies, and many others.

Each course is divided into two lessons: Lesson One demonstrates the customer/employee engagement model and its use within the department. Lesson Two delivers a range of category-management training for category and store managers and buyers.

Benefits to your organization

• Employees become qualified, knowledgeable, and confident in their ability to serve customers
• Sales increase as employees satisfy customer needs with product solutions and regimens
• Enhanced in-store experience generates customer loyalty and drives repeat buying 
• Improves forecasting of consumer demand and understanding of key financial drivers
• Use of data mining and analysis helps you gain consumer and business insights
• Ability to design strategic marketing and merchandising programs optimizes organizational resources and builds customer value
• A Learning Management System (LMS) allows management to centrally track associate progress over multiple stores and to customize reports
• Category certification program can be used for new buyers, merchandisers, and category managers

Over 36 categories available - departments and sample categories:

• Health and Beauty Care
       Allergy
       Eye Care
       Hair Care
       Vitamins
• Fresh Perishables
       Cheese
       Deli Meat

View FREE sample or purchase a course