Our Philosophy

Delta is a pioneer in category management and a recognized authority on the subject. We have led the development of category management processes and capabilities across many industries. Whether Delta Associates engages in a consulting or training assignment, the objective is always the same: to transfer knowledge to our clients that will change behaviors and improve processes. Our programs provide your organization with the techniques and methods to improve effectiveness. As we accomplish our mutual goals, the greater the results you and your organization can achieve.

Delta is redefining consumer products marketing by illustrating how category management provides greater value by leveraging the variables in the marketing mix to the fullest extent. In turn, our clients are achieving impressive results with increases in category performance (sales and profitability) of as much as 30 percent in one year.


Creating Knowledge

Delta Associates offers a wide variety of workshops that enable our clients to use a single training source to consistently deliver high-quality programs.

Changing Behavior

Delta is the tool that can help create the behavioral and process changes you require. We strive to change behaviors that will provide your organization with the greatest return on your investment. Our focus ensures the new behaviors are internalized, resulting in flawless execution.

Improving Results

Improved results are the measure of Delta's worth. Our goal is to help organizations and people change or enhance their current processes or behaviors so they can dramatically improve effectiveness.

Meet Our Leaders:
David O'Neil
Joe Adams
George Andrews
Cynthia Henry
Sterling Woodard
Austin McGonigle

Delta Associates is a boutique consulting and training organization that specializes in the Consumer Products industry. We are recognized globally as a leader in the development of Category Management processes and capabilities. Our organization has delivered consulting and training services to over 350 manufacturers and retailers, representing 40+ countries. 

We are considered by many to provide the best Category Management, Fact-Based Selling, Retail Link® Software, Negotiating Skills and Presentation Skills training around.  We specialize in the CPG industry in order to bring you relevant learning.  Read what your peers have to say about our Category Management, Retail Link® software, Fact-Based Solution Selling, Negotiating Skills or Presentation Skills workshops.

 

CLICK HERE and read what they have to say.