The Category Management School
(for Retailers/ Wholesalers and Manufacturers/Brokers)

"Crossing the Bridge From Theory to Application"

Considered by many to be the "Best-in-Class" Category Management workshop available in the industry.

This program is a Hands-on, Real-World interactive training workshop. The most comprehensive program in the industry.

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Fact-Based Solution Selling

Information alone does not guarantee a competitive advantage

This 2-day Fact-Based Solution Selling workshop will allow you to capitalize on your company’s investment in data, technology, and personnel by teaching you how to use data effectively to present compelling and persuasive fact-based solutions to your retail partners. Delta’s Fact-Based Solution Selling process builds the analytical skills and capabilities needed to drive category management initiatives and other business objectives which will transform your sales organization into “solution providers”. Raise the bar by delivering solutions that are action oriented and consistent with your customer’s goals and strategies. Utilizing Delta’s 5-Step Fact-Based Solution Selling process, allows the participant to learn and use persuasive analytics to transform the data from information into intellectual capital and solution driven presentations.

Business Math Boot Camp

Competing with analytics requires a strong foundation of math.  How is yours?

We have developed a series of Business Math Boot Camp workshops that will refresh and strengthen your mathematical skills so that you can answer the everyday Business Management Questions presented by your customer or boss.  To learn more and take a quick test of your math skills - follow the link.

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Delta's Retail Link^® Software Workshops

RL101 - Fundamentals of Retail Link^® Software
Gaining the essentials to using retails most powerful tool

A hands-on, highly practical workshop, RL101 begins with an overview of Retail Link^® and its application to your business. We then shift to focusing on how to use Decision Support - exploring the various reporting capabilities of this powerful retail tool. We’ll show you how to build basic queries and how to further customize them to meet your informational needs. In addition, we’ll show you some tricks on how to manage information to keep track your business - and, as a result, grow it.

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RL201 - Retail Link^® Software Analysis Methods
Becoming proficient at acquiring and manipulating data

RL 201 goes a step further into Decision Support, focusing on the development of advanced queries as well as the skill sets necessary to optimally manage data. One of the challenges Retail Link^® users face is getting data to do what they need. While some people can build the right query, they lack the ability to efficiently manipulate data. It is for this reason that we incorporate much of Excel’s functionality into our RL201 course. Sometimes, building the right query is not enough; in today’s business environment, we need answers - and we need them fast.

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RL401 - Using Access to Manage Retail Data
Adding efficiency into the world of analytics

In today’s retail environment, more data is becoming available than ever before. The dilemma you now have is how to manage it…this is where Microsoft^® Access comes in. Access enables individuals to perform simple to advanced data management functions that simply cannot be replicated in Excel. This is a two day workshop designed for individuals who wish to learn how to use Access to increase their efficiency and abilities in working with data.

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Retail Link^® is a registered trademark of Wal-Mart Stores, Inc.  Delta Associates, Inc. is not endorsed, sponsored or affiliated with Wal-Mart Inc. 

Microsoft^® is a registered trademark of Microsoft, Inc.  Delta Associates, Inc. is not endorsed, sponsored or affiliated with Microsoft, Inc. 

Advanced Negotiating Skills for Retailers

Advanced Negotiating Skills for Retailers has been specifically designed for those retailers that compete within the consumer products industry. This workshop teaches participants a negotiating process that helps them deliver their category strategies and tactics. Delta's negotiating program incorporates a planning process and builds on the concept of maintaining a collaborative win/win relationship with vendors, because the majority of products purchased are not a one-time acquisition.

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Advanced Sales Negotiating Skills
(for Manufacturers and Brokers Only)

A Consumer Packaged Goods industry specific training program for Sales Professionals.

Effective negotiations occur when each party understands the other's interests and through collaboration, both parties reach a mutually acceptable solution. Collaboration, not competitiveness, accommodation, or compromise is the key to building long-term relationships and optimizing results.

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Strategic Account Planning

Planning for and selling to customers has never been more challenging than it is today. With increased competition, Category Management, and the deluge of data, your job is more complex than ever before. Short-term planning does not work. Your job requires the development of plans which are strategically aligned with your customer's goals, strategies and tactics. These plans are designed to grow the category's and your brands, while building and nurturing the customer relationship.

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Presentation Skills

You Are The Message!

No matter how knowledgeable you are, if you cannot express your knowledge and capabilities, you will not have the credibility to lead. How well you present your ideas and concepts correlates directly to your future success.

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