Our Leaders

David O'Neil, Principal

David has been a consultant and trainer for leading retailers and suppliers around the world since 1994. He specializes in empowering organizations to leverage their invested resources and gain business insights that provide a competitive advantage. He has facilitated the implementation of category-management processes and organizational change programs, and has written merchandising operating procedures and business process flows for many CPG/FMCG companies. David is also a world-renowned and well-regarded instructor of training workshops that focus on improving the effectiveness of professional salespeople, marketers, business analysts, and buyers/category managers.

Before he became a consultant, David was instrumental in the development of the category-management organization at James River (now Georgia-Pacific), becoming the national manager of category management. Prior to this assignment, David worked in space management and the sales organization of James River. He holds a Master of Business Administration in Marketing from DePaul University and a Bachelor of Science from Bryant University. He has also completed courses at Boston College and Northwestern University.

A picture of executives collaborating on a project.