Our Leaders

Sterling Woodard, Principal

Sterling is a specialist in the area of business analytic solutions, with more than 20 years of experience in retail data acquisition and management. He began his career at Walmart, where he served as a Retail Link instructor, training thousands of manufacturers and buyers how to extract valuable business insights from data and drive actionable results.

Sterling then joined Diversified Retail Solutions, a senior management advisory firm in Bentonville, Arkansas, where he served as the primary business analyst and developed reporting solutions for manufacturers in the Walmart supplier community.

In his role at Delta Associates, Sterling continues to develop business solutions that streamline timely reporting processes for many consumer product companies on our client roster. He is also highly regarded for his training skills, helping corporations use Excel more efficiently and strengthen business math skills.

Sterling holds a Bachelor of Science in Business Management and a Master of Education from Louisiana Tech University.

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