Our Leaders

Steve Gerst, Principal

Steve consults with CPG manufacturers and retailers in the areas of category management, store clustering, sales tactic effectiveness, advertising ROI, and supply chain efficiencies. Steve is also a well-regarded instructor of training workshops that focus on improving the effectiveness of professional salespeople, marketers, business analysts, and buyers/category managers.

Steve brings 17 years of experience in statistical analysis and data-driven decision-making to Delta Associates. He has a Ph.D. in Atmospheric Chemistry from the University of Washington, where he later became an award-winning teacher. After leaving academia, Steve joined 3M’s innovative product development team and became a certified Six Sigma Black Belt. Steve successfully trained more than 100 sales representatives to be Six Sigma Green Belts, and he led dozens of projects on sales effectiveness, supply chain efficiency, and business process improvement.

Steve then became a business analyst manager for 3M’s Office Supplies Division, where he applied his mathematical and analytical talents to the data-intensive, consumer-driven category management and merchandising processes. He worked with top retail and commercial/contract accounts on category management, CPFR, and sales and marketing effectiveness. Steve was recognized both by 3M and its key customers as a top business analyst who improves the way sales organizations think.

A picture of executives collaborating on a project.